Paid search consulting to help B2C businesses improve ROI and scale.

I’m a paid search consultant located in the San Francisco Bay Area. I’m  Google and Bing Ads certified with over 13 years of experience building and managing programs.

I help companies grow traffic, revenue, and ROI with complex paid search programs for travel, real estate, lead-gen, and other B2C companies.

I've focused on paid search throughout my entire career, with an emphasis on large-scale and direct responsive programs. I've managed over $500M in marketing dollars since 2010.

Services

  • A SEM audit is a comprehensive review and in-depth analysis of your SEM program (Google and/or Bing Ads). Includes a detailed report of my findings, along with recommendations for improvements as well as a plan of action. I will identify growth opportunities, and areas to reduce wasteful spending and suggest improvements and optimizations to increase your ROI. Whether your program is already successful or underperforming, a comprehensive audit can benefit your program immediately.

  • I will manage and optimize your SEM program to improve performance and maximize your goals. I bring deep SEM expertise and 13 years of experience managing and scaling profitable programs across many industries. I will own and manage your program as I would my own.

  • I will set up your brand-new SEM program from scratch. I will work on market research, set goals, and strategy, and build and launch campaigns.

  • I will help you strategize your paid traffic initiatives and give you ongoing advice, recommendations, best practices and even training to set your program and team up for success.

Why Partner With Me?

  • Over 13 years of experience in SEM.

  • I’ve managed over $500M in ad spend since 2010.

  • Deep expertise in maximizing revenue and ROI with SEM.

  • Experience managing SEM for over 30 countries.

  • Google Ads & Microsoft Advertising Search certified.

  • Fluent in English, Spanish & Portuguese.

  • I never outsource my work.

  • I charge for work done, not a percentage of media spend.

  • No long-term commitments.

Some brands I’ve helped grow

  • VacationRenter

    Travel

  • eDreams

    Travel

  • Zumper

    Real Estate

  • UniversityHaus

    Real Estate

  • GO Voyages

    Travel

  • Opodo

    Travel

  • Kiwi.com

    Travel

  • Pestana Hotels

    Travel

  • HealthCare.com

    Health Insurance

  • Pivot Health

    Health Insurance

  • Ivy Fertility

    Healthcare

  • Simplify

    Healthcare

  • CompHealth

    Healthcare Staffing

  • Weatherby Healthcare

    Healthcare Staffing

  • Wiseverge

    B2B

  • Gust

    B2B

  • Jobalope

    Services

  • Plazah

    Retail

  • Pousadas de Portugal

    Travel

  • “I hired Flavio to audit our entire SEM program when our business was still in the early stages. That eventually led to an opportunity for him to lead our Paid Media on a full-time basis over a three-year period that saw us grow our paid media spend from single-digit millions to $20M+ annually. Flavio is analytical, detail-oriented, responsive, and understands the need to communicate effectively with other teams to ensure overall success for a digital marketing campaign.”

    HOWARD YEH, former CEO at HealthCare.com

  • “I had the opportunity to work with Flavio for 3 years at eDreams and collaborate later on a 6-month project to optimize and run paid traffic for Plazah. I came to admire his tenacity and passion for his work. He is very experienced and knowledgeable about paid search.”

    MAURICIO PRIETO, former CMO at eDreams Odigeo & Plazah

  • “Flavio has an extraordinary ability to drive results for large complex paid search programs, utilizes a data-driven approach, and brings with him a strong passion for online marketing.”

    JULIEN MASSADIER, former Head of SEM at eDreams Odigeo

Ready to grow your business with paid search?

Click the button below to set up a free consultation and see if working together makes sense.

Google Ads Search Certification
Managed in Over $500M in Ad Spend since 2010
Microsoft Advertising Search Certification
With Over 13 Years of Experience in SEM