What is SEM?
SEM (Search Engine Marketing), also known as paid search or SEA (Search Engine Advertising), is a powerful strategy for boosting website visibility in search engine results pages (SERPs) through paid advertising. While SEM shares a pay-per-click (PPC) model with other types of advertising, its distinctive feature lies in the search component, which targets high-intent and in-market users.
Is SEO Really Free?
Just because you're not paying per click to appear on Google doesn't mean it's free. SEO efforts demand a significant investment of time, money, and internal resources. From developing landing pages to enhancing site core vitals, creating valuable content, building quality links, hiring SEO experts, and utilizing tools – all of these elements come at a cost.