Flavio Rodrigues Flavio Rodrigues

Is SEO Really Free?

Just because you're not paying per click to appear on Google doesn't mean it's free. SEO efforts demand a significant investment of time, money, and internal resources. From developing landing pages to enhancing site core vitals, creating valuable content, building quality links, hiring SEO experts, and utilizing tools – all of these elements come at a cost.

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Flavio Rodrigues Flavio Rodrigues

Boost Your CTR and 🚀Skyrocket Your SEM Results

Click-through rate (CTR) is a vital metric in Search Engine Marketing (SEM) and Pay-per-Click (PPC). It measures the percentage of users who click on an ad out of the total number of impressions. A high CTR signifies the relevance and appeal of your ads to the audience, making it a key focus for PPC professionals.

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Flavio Rodrigues Flavio Rodrigues

Why Including Bing Ads in Your SEM Strategy is a Game-Changer

With Google dominating the search engine market share in most countries, advertisers often overlook or underestimate the power of Microsoft Advertising (formerly Bing Ads). However, incorporating Bing Ads into your SEM strategy is a smart move that can yield remarkable results.

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